Blog

24 September 2024

Anamorphic Sculpture

With the objective of filling an empty space left by change of scope. An anamorphic arrangement of acrylic panels suspended from the ceiling over a large static planter in the center of the retail floor. The floating triangles resemble the Theory Wellness Icon from the perspective of customers walking into the retail space.

Lenticular

  A Retail Display for Theory Wellness Brattleboro, VT Retail Space.

TW Comms Design

A small selection of some of the best Routine Communication examples, that include in-house photography, Generated art, and Stock Assets.

24 September 2024

Hi5 Case Tray

With the objective of incorporating “drink weed” campaign into more retail collateral. A redesign of Theory Wellness’ Hi5 Beverage case tray,

Developed an effiicient stylized Rush Tee design, and printed them by hand on a 6.5 Oz 100% Cotton Boxy Tee with water-based screenprinting ink.

Logos

Fx Packaging Project

A need to transition from Box + Jar packaging to Mylar bags, while also adapting copy to NY State Guidelines from MA State Guidelines.

Hunters & Hounds

A Miami based Streetwear brand in need of a rebranding project. Reached a first project scope of light branding and webshop.