Fx Packaging Project

A need to transition from Box + Jar packaging to Mylar bags, while also adapting copy to NY State Guidelines from MA State Guidelines.

Logos

Developed an effiicient stylized Rush Tee design, and printed them by hand on a 6.5 Oz 100% Cotton Boxy Tee with water-based screenprinting ink.

Hi5 Case Tray 24 September 2024

Hi5 Case Tray

With the objective of incorporating “drink weed” campaign into more retail collateral. A redesign of Theory Wellness’ Hi5 Beverage case tray,

TW Comms Design

A small selection of some of the best Routine Communication examples, that include in-house photography, Generated art, and Stock Assets.

Lenticular

  A Retail Display for Theory Wellness Brattleboro, VT Retail Space.

Anamorphic Sculpture 24 September 2024

Anamorphic Sculpture

With the objective of filling an empty space left by change of scope. An anamorphic arrangement of acrylic panels suspended from the ceiling over a large static planter in the center of the retail floor. The floating triangles resemble the Theory Wellness Icon from the perspective of customers walking into the retail space.